Chain creates innovative solutions to solve the complex challenges facing the global agricultural industry at every stage of the supply chain. Employing cutting edge technology to make the process easier, faster and safer for all participants.

An early interest in programming evolved into a deep fascination with solving real-world problems. At twelve years old Luis picked up programming and saw he could create his own world with words and code. Having moved twenty-one times before he was eighteen, Luis adapted and developed his programming skills through the early Internet as a means of communicating. 

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At twenty-three, he started his first company - a cloud-based management system that captured the useful information living on documents and indexed it for easy retrieval. 

Conquering 30% of the American market and securing a successful exit in 2005, it gave Luis and Fernando Campos the freedom to work on the meaningful projects they wanted to.

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Luis’s father-in-law was one of the larger players in South Texas agriculture. He wanted a better way of storing and retrieving information than the shoeboxes and spreadsheets he stored them in. Nothing existed that was good enough, so Luis and his team built what they needed and digitised the entire process of recording grain in silos with IoT. “We realised we didn’t need to create a single app, but an ecosystem that incentivized the use of systems, ensured trust, and removed human errors.” GrainChain was born.

Key Takeaways:

• Only two cents of a $6 cup of coffee goes directly to the farmer
• Substituting human opinion for trustless code in farming logistics and supply chains
• A well-written contract never needs servicing
• Overcoming a culture of technical distrust
  

1:30: What does “no” really mean

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5:40: Predictable data-driven decisions

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10:46: Digital agricultural solutions with no connectivity 

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13:21: Creating the infrastructure of sustainable farming

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16:30: Incentivizing the next generation of farming 

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20:45: I needed to get rid of human decision

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21:38: The farming vision of Fernando Campos and blockchain

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23:3: A well-written contract never needs servicing

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27:16: An emotional response to our first transaction 

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29:10: Flat earth and smart contracts

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35:16: Challenges of blockchain in Agriculture 

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39.40: Food traceability and the unachievable myths 

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43:40: Removing humans

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49:10: When things go wrong

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58:59: Convincing those that benefit 

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1:02:50: Borderless & permissionless futures

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1:04:48: The future solutions of GrainChain 

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1.12.04: Replicating GrainChain in other verticals

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1.20:32: “People in my position don’t fail… they get tired”

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